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About the Perception Change Project

The Perception Change Project at the Office of the Director-General aims at broadening the understanding and the importance of the work done by the international actors based in Geneva. Established in 2014, the Project has over 100 partners including UN Agencies and Programs, international organizations, NGOs and governmental entities.

Efforts are centered around three main axes: making information accessible, changing the narrative, leading action taking campaigns and organizing raise-awareness event.

Make information accessible

Geneva Impact
A database of useful resources about and produced by Geneva-based organizations
SDG Mapping
To know who does what in Geneva for the Global Goals
3D Map of International Geneva
To navigate International Geneva’s buildings and discover what the main actors are doing
SDG Studio
Over 150 interviews with experts about the SDGs
Infographics
International organizations show their impact on specific topics
Youth Outreach
The Programmes “KidsWannaKnow”, “Young Reporters” and “UN@School”

Change the narrative

Impact Stories of International Geneva
A selection of impactful stories from Geneva directly in your inbox, every month
Iceberg stories
A series of booklets on constructive journalism and reading for kids
Multi-what?
The history of multilateralism and the role played by International Geneva

Action-taking campaigns and raise-awareness events

170 Actions
A series of booklets with actions for everyone to help achieve the SDGs
Match for Solidarity
A match held in Geneva, organized with UEFA, to raise awareness about the SDGs
Exhibitions
Art exhibitions with Permanent Missions, such as the online exhibition “Not a Woman’s Job?”